About
A talent house, built like a family.
Castrela is a talent management and creator marketing company. We represent a small roster of creators and run creator campaigns for brands, with one team handling the deals, the calendar and the results.
Who we are
Small roster. Full attention.
Most agencies grow by signing as many creators as they can. We grow by doing more for the ones we have. Every creator on our roster has a team behind them that knows their audience, their boundaries and their goals, and every brand that works with us gets one point of contact from first brief to final report.
We focus on creators whose audiences trust them: family, relationships, lifestyle and fashion. That trust is what brands are really buying, so we protect it on every deal.
- 5.1M+
- Followers across our roster
- 3
- Platforms: TikTok, Instagram, YouTube
- 24h
- Our reply target for brand briefs
What we do
Three ways we work
Talent management
Representation for creators who treat their work like a business. Brand deals, rates, contracts, scheduling and payment follow-up, plus a growth plan reviewed every month.
Brand partnerships
Brands book creators from our roster through one point of contact. Deliverables, usage, exclusivity and deadlines are agreed in writing before anyone films.
Creator campaigns
Send a brief and a budget. We source the right creators inside and outside our roster, manage drafts and approvals, and report results at 72 hours and 7 days.
For creators
What working with us looks like
- A small roster, so you get real attention
- Commission, term and boundaries in writing
- Monthly analytics review and content plan
- We chase payments so you don't have to
For brands
What you can expect
- One contact from brief to report
- Creators matched on audience, not just follower count
- Rates, usage and exclusivity agreed up front
- Reporting you can take to your team
What we stand for
How we work
Fit before fee
We only put creators in front of brands their audience already wants. A good match outperforms a big number.
Clear terms
Deliverables, usage, exclusivity and payment are agreed in writing before anyone films.
Long game
We would rather build a partnership that renews than close a one-off post.
People first
Our creators are people with families and lives. Boundaries are respected, always.
Questions
Good to know
Who do you represent?
Creators in family, relationships, lifestyle and fashion with audiences that trust them. We keep the roster small on purpose.
How do brands work with you?
Start a brief on our Brands page or email [email protected]. We reply within one business day.
Do you run campaigns with creators outside your roster?
Yes. For full campaigns we source the right creators wherever they are, then manage them the same way we manage our own.
How do creators join?
Apply on our Talent page. We review every application and reply within one week.
What platforms do you cover?
TikTok, Instagram and YouTube, including short-form video, Reels, integrations and paid usage.